Is Link Exchanging Good for SEO?

Short answer, yes. A website with reciprocating links to other credible websites in your city or industry will achieve better Google ranks than a website without. Many of our clients in #1 spot in Google share reciprocating links with their vendors, suppliers, manufacturers and partners. Although a small piece of larger SEO-puzzle, it's definitely worthwhile.

Do You Need a Content Management System (CMS)?

A Content Management System (CMS) is a web-based tool that allows you to update your own website. Content-managed websites are more expensive than regular websites, but keep future maintenance costs low as you rely less on your web deisgner to make updates for you. Over time, your savings will likely justify the cost of building a content-managed website.

Here are a few things to consider before deciding if a CMS is right for you:

1. Are you selling products online?
2. Does your website receive a lot of traffic?
3. Do you like writing, editing and designing?
4. Do you have time to write, edit and design?
5. Does your website content/information change frequently?

If you answered yes to all of the questions above, you should definitely consider a CMS for your website. If you answered no to one or more of the questions above, you likely do not require a CMS.

Website Traffic: Hits vs Sessions

A common question asked by many our clients is: what's the difference between website "hits" and "sessions"? It's important to know the difference when interpreting your website traffic reports to determine the real volume of traffic your website is receiving.

Sessions
Each "session" represents a unique visitor. Your visit to this blog is recorded as a single "session". If you leave and come back tomorrow, your visit will be recorded as another unique session.

Hits
Each page click is recorded as a "hit", and several hits can be made by a single session. A common misperception is thinking your website received 10,000 hits in a month -- when in fact those hits could have been made by 1,000 "sessions", or unique visitors.